The Benefits of a People First Business Culture

With so much going on in today’s world, it’s become easy to hide behind a computer and let it do all the work. Efficiency, afterall, is one of the most important components in business, correct?

Well, yes and no. It’s important to create efficiencies in your company and for your customers, but you also need human connection. Customers still buy from people and companies are populated by a collaborative workforce. Most importantly, leaders need to be visible to their employees and make them feel confident about the work they’re doing.

Your products and services might be the most creative and innovative on the market, but it’s the people behind them who make your company great. They work hard, often serve as the liaison between your company and your customers; and outside of work, they talk about their experiences at their jobs. They need to know they’re valued.

People are the backbone of an organization. This is why it’s important to create a culture that makes your team look forward to going to work every day. As the CEO, it’s important to let them know often how much you value the work they’re doing, and how they’re an integral part of the company’s success.

There are many ways you can do this. Some companies publicly recognize employees through an employee of the month program. These, and similar recognition programs are a simple way to say ‘thank you.’

Other companies form committees that allow staff members to gather periodically to discuss problems that need to be solved or suggest new employee incentives. Often, these committees will also plan employee outings, special lunches, cookouts, or team building events.

As CEO it’s best to be accessible to your employees. Some business leaders have an open-door policy and are open to visits from employees who wish to ask a question or discuss an issue. Other CEOs find it more effective to interact with employees casually, asking them what they’re working on, listening to any suggestions they might have and even praising their work in the process.

In addition to cultivating a positive culture, being present shows employees that regardless of your stature, you are still on their level. Remember, a boss bosses, and a leader leads.

Maintaining a people first business culture not only benefits the employee; interacting with the team and leading by example also goes a long way toward employee retention – and that means more for your bottom line.

Published by johnfieldingtoronto

John Fielding, Toronto executive and founder of Array Marketing.

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